Wednesday, November 2, 2011
This is what traffic looks like in front of the shop in the morning.
We had to let more people know where we are what what we do.
So I came up with this idea.
Have someone stand outside and tell them.
Now we weren't going to hire a sign spinner to dance in front of the shop like a gold store or pizza place though.
I wanted our "Service man" to do it for us.
First I Photoshoped some of my ideas together to pitch the idea to the bosses.
This got the green light!
So for the next 2 month I dug around in our storage areas and found some scrap plywood.
I then drew my designs on them and painted them between other jobs.
5 minutes here, 10 minutes there and before I knew it I had one done.
I printed out a big QR that when scanned takes you to our website and covered it in plastic.
This way I can change the message whenever I want to.
Today was the first day for my second sign to be outside.
This sign has a message on both sides.
We are on a one way street but I can flip him around to advertise the different services we offer.
I plan on making one more sign.
I want three signs so I can rotate them.
I know that once something is outside it doesn't take but one or two weeks before it becomes normal background and ignored.
With three signs and varying the messages I hope to always catch the passersby eye.