Advertising

This is what traffic looks like in front of the shop in the morning.

We had to let more people know where we are what what we do.

So I came up with this idea.
Have someone stand outside and tell them.

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Now we weren't going to hire a sign spinner to dance in front of the shop like a gold store or pizza place though.

I wanted our "Service man" to do it for us.


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First I Photoshoped some of my ideas together to pitch the idea to the bosses.






This got the green light!

So for the next 2 month I dug around in our storage areas and found some scrap plywood.
I then drew my designs on them and painted them between other jobs.



5 minutes here, 10 minutes there and before I knew it I had one done.


I printed out a big QR that when scanned takes you to our website and covered it in plastic.
This way I can change the message whenever I want to.


Today was the first day for my second sign to be outside.


This sign has a message on both sides.
We are on a one way street but I can flip him around to advertise the different services we offer.



I plan on making one more sign.
I want three signs so I can rotate them.

I know that once something is outside it doesn't take but one or two weeks before it becomes normal background and ignored.

With three signs and varying the messages I hope to always catch the passersby eye.